Pandora and Artist Royalties..

Will rationality win the day when it comes to artist royalties and Pandora?

or….does it all just come down to the:

Let's think outside of the box, Pandora...

Dear Pandora-

   I was sorry to hear that you are lobbying against artists.

 "Internet broadcasters led by Pandora are pushing Congress to pass the Internet Radio Fairness Act which could cut related royalties paid to musicians by as much as 85%." (http://www.hypebot.com/hypebot/2012/11/125-major-acts-unite-to-oppose-pandora-plan-to-cut-net-radio-royalties.html)   It appears that so-called 'fairness,' doesn't have much to do with this act.  Pandora is set to follow the way of commercial and satellite radio before it.

    Artists continue to be pushed to the back of the line when it comes to fair payment for their music. Whether it was major record labels and commercial radio in the past or Pandora now, bottom lines are driving the decision making of for-profit internet streaming services as they continue to grow.  That's all fine, business is business, but I believe it is important that Pandora works with artists, established and emerging to form an equitable vision for all involved.

   Normally, I would support the streaming of my music and the music of other like-minded musicians, but I also believe in fair pay for my work.  An 85% pay cut, seems steep to me.  Granted, it's nearer to what commercial and satellite radio pay on artist royalties, but that doesn't make it fair for artists.  Many more artists are able to create and make a living out of their music at this point in history than at any other time. Don't take a step back in time where exploiting artistic work in the record industry was the norm.  http://www.negativland.com/news/?page_id=17

   My music is not available on Pandora, and I will continue to see that it stays that way, until Pandora works with artists to support them (like it once did), not exploit them.  It's time for artists and distribution services to work together.  Let's not fall into the same patterns and 'boxes' that artists have been trying to escape from for so long.   

Tim Westergren Founder of Pandora Responds

Hi Neal,

Thanks for taking the time to write. This is an issue I take very personally.

I spent about 15 years of my life trying to make a living as a musician, so I am intimately familiar with the challenge of making ends meet, and I know that the digitization of our industry has made it doubly hard, as the CD has experienced such a steep decline. Supporting musicians is a central mission of Pandora and we pay royalties proudly.

While at a glance Internet radio’s efforts to lower its royalty burden may seem like yet another setback for artists, we don’t believe that’s the case. In addition to a basic issue of fairness, we would contend that a more reasonable royalty for Internet radio will greatly accelerate its growth leading to much larger royalties.

Currently, there is absolutely no question that Internet radio’s growth has been greatly slowed by the unequal royalty burden it shoulders. Those rates have pushed the three largest internet radio companies (AOL, Yahoo, MSN) essentially out of the business, and they have also precluded most broadcasters from entering the market place with any vigor.

We’re not seeking the lowest possible royalty. We want something fair. And to us, fairness means allowing us to be governed by the most prevalent, long-accepted royalty standard (called the 801B standard) that has governed copyright administration for decades. In fact, record labels and songwriters have used and accepted this standard themselves in their own rate-setting processes. We don’t know what the outcome of a new standard would be, but the criteria under that standard strike us, and many before us, as reasonable and balanced.

I hope this helps at least clarify our thinking. We think there is a win-win here, but it requires both sides taking the long view.

Thanks again for writing in.

Cheers,

Tim

Re: Pandora

Tim- 

I really appreciate the reply and your perspective on the problem.  Your response really does mean a lot and you will have my ear in this situation.  I will post your response on my blog and website.  I think it provided a perspective on what you all are facing at Pandora.  I'm am an independent musician and as much as I identify as an artist, I also realize that much of this debate hardly involves me and my non-existent royalties anyway!

I do understand that entities like the RIAA have you backed into a corner with very little room to make a profit or even allow for the expansion of the streaming industry.  I also believe that Pandora provides an amazing service to musicians as a way to be heard and discovered.  My fear is that Pandora or internet streaming services may go the way of big media, something more like Clear Channel, where there is little to no room for the great undiscovered music that is out there, something I fear Clear Channel has no idea even exists.

Your response gives me hope that there are people involved in the Internet streaming business who do listen to the small voices out there.

In the past few months, I've been reading media futurist Gerd Leonhard and yesterday in an attempt to gather more information, I found this YouTube video dated 11/9/12 where Gerd and Tom Davenport of the Guardian talk about the situation Pandora and Spotify are facing.  It really helped me re-form my perspective on the issue.  Thanks for the email reply and I hope you will continue to keep artists and creators in mind as this issue develops!

Thank you, 

Re: Pandora

Thanks, Neal.  Appreciate it. 

You're right that a flawed royalty system could have the exact consequence you've described. 

Hopefully rationality will rule the day.

Parting it out, piecing it together.

Home recording just got a whole lot easier. Couple of days ago a friend of mine mentioned a sale that was taking place at Best Buy, so i figured I'd go check it out and see what there was to see. I had been looking at getting a recording interface for my computer and had priced out a couple over the past year. On top of that I was armed with a few extra bucks. Lo and Behold the Focusrite Saffire Pro 24. It was on the upper end of my price range but definitely something that if I saw, I would probably buy. It was available at a price discount, so I snatched it up.

I have now been busy breaking it in on our piano at home. I've been working on finalizing a couple of piano parts for the album and have used it to do some playback and practicing. Alittle something about interfaces. I don't know gobs about them, but here's a brief description. Interfaces allow recording in real time. With an interface hooked up to a computer (in this case a firewire connection) a musician can play an instrument and hear that instrument in their headphones with a mix that has already been recorded. If you've recorded with Garageband, (at least with the older version I use) you'll notice some lag time while the computer records and plays back what is already been recorded. Interfaces help alleviate this slow down and the computer can busy itself with plugins and other important stuff like updating you on your friend's Facebook status while you record.

These pictures are us recording with a couple of mics we have laying around at home. An SM 58 and a Blue Encore. Not particularly great for nuanced recording, but enough for us to get the part solidified. Amanda was busy working on her part for Old Man and the Sea here. It turned out amazingly well. Just a week or so ago we recorded it in one evening with our producer's set up and a box or two of Jakeenos pizzas and obviously, a glass of wine!

Big Bad Mike!

As a part of the Artist Initiative Grant-- I wrote a community aspect into the proposal (Thank you Minnesota State Arts Board!!). The idea was to share music with a Minnesota community. I chose to work with youth from the Urban Arts Academy. These youth are going to help record some songs on the upcoming album! Many thanks to local South Minneapolis photographer Bruce Silcox for the photos in this Blog Post!

What a treat it has been!! Working with kids on music can be alot of fun. You do have to be flexible and ready to go with the flow if the mood changes. Doubtlessly, youth in today's world are looking for cool trendy music. What better way to get them excited about music than through.. Big Bad John..right?!? Have a listen.

Big Bad John

Well maybe not. When I played it for a couple of the youth, i was worried.. One of the kids was like.. 'oh, it's kinda like country rap.' As soon as the word 'country' escaped the lips, I thought I was done for. Country music can get a pretty bad 'rap' (no pun intended) in some circles. I'm not denying Taylor Swift is popular.. But when you say, 'Taylor Swift', half the kids in the room will perk up..and the other half usually go "Lame!!" If you've never heard of her.. check it out. 50/50 chance you might love it? Regardless though, country music evokes alot of strong, often heart-felt emotion in young people today.

I wasn't totally downcast though. 'Rap' had come out in the same sentence as country, so I thought..well we might be on to something here. And who can deny that 'rap' is cool. Isn't rap the essence of cool? Kids like it right? ..I can't really rap, but I thought I could at least try to country rap.

Now alittle more backstory is necessary here. Big Bad John was composed by Dean and Roy Acuff and made famous by Jimmy Dean. My father-in-law, Phill Stoelb, wanted to re-write the song for a retiring co-worker by the name of Mike. He re-wrote the lyrics for the song, to fit the original Big Bad John arrangement. He wanted me to record the re-written song so it could be played as a surprise at Mike's retirement party.

I thought it sounded like a great idea. Here I could work with the kids on some rhythms, and some singing. It would work as a warm up for them. Get them accustomed and ready to record other songs on the album coming out in May. (One of those is currently in the works as we speak!!) We made tambourines from bottle caps and wood scraps. We learned about microphone safety and sensitivity. We also played to a metronome so we were on rhythm. And the youth joyfully chanted 'Big Bad Mike!!' for the microphone. The photo above is an earlier class we did on inspiration and instrument making (cigar box guitars) with the Re-Use Band Project.

Now if you are interested in hearing this conglomeration of sound, you should travel to this link.

Broken Ground - Neal Swanger's Song of the Soul

That will take you right there.. this is a 50 minute interview with Northern Spirit Radio and host Mark Helpsmeet. We discussed some of my recent projects, including the Folk 'n' Thieves, the Broken Ground EP and Big Bad Mike with the Re-Use Band. If you just want to hear from the Re-use Band, you'll have to fast forward the interview to just about the end. It's well worth it. you'll get a few more details about the song in the interview itself.

Our current song project with the youth involves a bully named Billy. He eats red hot cheese puffs and he has big original feet. His favorite target to pick on??? (at least currently)-->> Little Francis. Poor Little Francis.. :( Well, I don't want to give away much more. Besides the youth are helping to write this song and frankly, i don't think i have permission from them to speak about it on the record... They were very concerned about their rights to Big Bad Mike! It is a strong-hearted up and coming generation!!!

In Pie and Other Unrelated News..

Chances are that you've got a cooking blog that you follow now and again. I'll start by saying don't follow mine. You may end up with indigestion... But here's a recent experiment that could have turned out tragic for the squashes involved. Looks like they came through it okay though.

I had some leftover squash filling and pie dough so I poured it into the little cups and made mini pies. I also used a butter crust recipe. That was all that was in the house and nowadays I've found that I can google any random assortment of ingredients and come up with some recipe that has at the very least some well taken photographs to make it look good... like this!!

On Friday I sent out some EPs to some local radio stations.. There are a couple in the Twin Cities and also just outside of and in Wisconsin that I put on the list. I sent out five to start and as I find out about more, I'll keep sending them out. If you hear any music let me know!

I have been in the recording studio with other musicians now for the past couple of weeks. Work continues on the album. It is coming together and the more layers we get, the more exciting it is to see it start to coalesce.

Well if you've made it this far.. speaking of coalescing, new music and all with a new group!! Folk 'n' Thieves is just starting to get off the ground in Minneapolis, but we've already had a few Farmer's Market shows and gigs..and we've been warmly received. We're still working on getting some decent recordings up, but if you want to take a sneak listen..you can have at it here.

Indian Lake, New York

It's hard to explain, but easier to understand if you have your own place of retreat. Indian Lake has become that for me. Often blanketed in mist and always surrounded by the old and rugged Adirondack mountains, for the past four years I can't help but feel a certain lack of bustle and hustle when I'm sitting on the beach with a chosen book or watching a storm blow up and across the lake from the southwestern mountain ridges.

Every year, the lake seems unchanged and every year it goes through it's own, sometimes drastic, cycle of 'feelings' during the week and often each day. Morning is calm and misty. The water can almost be glass. Droplets will literally form and stay on the surface of the water from paddle splashes and then slowly disappear as the lake absorbs each one back into itself.

Mid-morning into the afternoon the wind will pick up, generally out of the south and blow down the lake. Swimming at this time is wild fun. Often, to keep your head above water, you have to be glancing at what's coming with the next wave. You can end up with a mouthful of lake water or with a good deal of sloshing in one of your ears.

Evenings, it's back to glass. Water skiers paradise and well..perhaps an after dinner cigar in the kayak. Bobbing out on the lake, the water warmed throughout the day, one can't help but feel they're in a giant bathtub, with the steep mountainsides circling around.

My pictures can't do it justice. Really you have to see the Adirondacks for yourself to get the full experience. The Adirondack Park is about 6.1 million acres. Roughly half of the park is owned by private landholders, the other half by the state. Building new structures in the park is strictly controlled. A landowner can really only build on the structures already on their property. This has kept the park from exploding in lakefront buildings and in general kept it 'forever wild.' But at the same time, much of the park's small towns are dotted with dilapidated buildings and closed businesses. Sometimes, tourist season can come and go awfully fast and if an business owner can't make what they need during those three months, there's alot of scraping by come late winter.

It's hard not to look forward to some lake time every year. This year was especially worth it. My summer has been very busy with earning the rent and getting some artwork done for the upcoming album. Before I left I was also able to record some vocal tracks, so it has been a busy summer. Now that I'm back from the lake, I do miss it, but not terribly. It doesn't change in my head, and I know that if another year goes well I'll be sitting on the same Twin Coves beach in August next year.

Water Bottle Rockets

This summer has been a fun one. Lots of time spent at our local Lake Nokomis Beach. Although water quality isn't what it should be here in the Twin Cities Lakes this year, it has been nearly impossible to stay cool without going for a dip in the lake. HOWEVER...there are other ways...

Recently I taught a class for some kids as part of a summer camp at Leonardo's Basement. The course title was "3,2,1 Water Blastoff!!!." The above rocket was made by the assistant in the class. As you can imagine, it was alot of fun and I found a pretty cheap and easy way to get wet. A PVC water bottle rocket launcher powered by a bicycle pump is not hard to build at all and cheap. I'd say you could find some things in your tool box at home. The rest you can buy for under $20. It comes apart in two easy to carry parts like so:

Here's list of materials you'll probably find at home. You can also go to the link at the bottom of the list if you need more explanation. Just click on Materials List and you'll be all set to go. Here's mine.

List at Home
-Duct tape
-2 two litre bottles
-candle
-hacksaw
-bike pump
-marker
- 3 feet of rope (strong shoelace works)
-drill with 1/2 inch drill bit and a smaller sized bit to fit the twine or shoelace
-tape measure
-scissors


Materials at the store:
-1/2 inch PVC schedule 40 pipe - 10ft section--this fit in the Buick, but you can cut it at 4ft at the store
-short piece of 1 1/2 inch PVC (2 inches long)
-1/2 inch slip tee connector
-2 pieces 1/2 inch slip end caps
- 1/2 inch slip and internal thread
- 1/2 inch slip and external thread
- roll of teflon tape (plumbers tape)
- PVC primer (don't need to have this, but i used it anyway)
- PVC cement
- hose clamp that opens to at least 1 inch
- 8 plastic zip ties
- tire valve from O'Reilly's or auto parts store of your choice. You don't need the expensive threaded kind and you want the thin kind if they offer more than one type.
- you can get a tire pressure gauge if you want


In building my rocket launcher I found the videos at this link very helpful. Same spot i got the materials list from. The videos are very well done and easy to understand so I'm not going to go into too much depth explaining the instructions. The site is very thorough.

Basically you are going to be cutting up the PVC tubing into specific lengths with the hacksaw. You'll be drilling a 1/2 inch hole in one of the end caps to put your tire valve into. Then you'll be gluing your parts together.

Next you've got to create a bump in the pipe so your water bottle rocket will stick on the pipe without leaking. This is probably one of the trickier spots. You've got to melt the pipe with the candle at a specific length to form the bump. There are other ways (o-rings) to make the seal air tight, but this is probably the most effective.

Then you've got to build your trigger mechanism using duct tape, zip ties, shoelace, and the small piece of 1 1/2 inch pipe.

You'll have to line that up with the bump in the pipe you created and tighten it down with the hose clamp. After that you build your safety spring with one of the two liter bottles. Attach one piece of leftover piping to keep that from sliding down, set up your trigger, slide on the remaining 1/2 full 2 litre bottle of water, fix the trigger, pump and let 'er rip!!!